This shoot from JADA POON fuses a modern urban style with timeless elegance and the results are simply stunning! Working with floral and event designer ELLERMANN, they’ve juxtaposed the rawness of an industrial loft space with softer more organic floral installations and thrown in some glamour to give a thoroughly modern aesthetic.
Jada tell us, “Our aim was to fuse a city’s modern side with a more elegant look and to explore alternative venue options amongst the buzzing cities that many of us live in. The story takes place in an industrial loft space where the rawness and simplicity of the space is contrast strikingly against organic floral creations as well as chic and glamorous design details. We wanted a real couple as we wanted every single affectionate touch and eye contact of the styled shoot be a genuine experience. Through creative transformation, the captured moments feature a unique synthesis of industrial rawness with elegant chicness and glam.”
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